Nothing Bundt success for NASCAR reporter’s new cake shop in Indy

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INDIANAPOLIS, Ind. — She was the first woman to cover the Indy 500 from the pits for ABC. Now, one FOX Sports reporter is taking on a new business venture in the Circle City.

Jamie Little fell in love with the loud, fast world of motor sports as a teenager in Las Vegas. “It started in motocross and super cross,” said Little. “When you live out west, that’s kind of what you do.”

She started her career as a reporter because of her love of storytelling.

“I fell in love with dirt bikes, and the stories behind the riders,” she said. “One day I decided I was going to tell these stories, and I don’t see a woman like me out there speaking about these guys, so why not.”

She earned a spot at ESPN at the age of 22. She covered the X-Games and Motocross. It was the next job, however, that took her from dirt tracks to the yard of bricks – the Indy 500.

Eleven years later, NASCAR came calling. She now covers every race – from flag to flag – on pit row.

Little’s husband Cody Selman is a Zionsville native, and in November last year, they moved their family to Indianapolis.

The couple owns Jimmy Johns locations in Las Vegas, so they wanted a different kind of venture. They opened Nothing Bundt Cakes, a bakery that started in Las Vegas.

Little says it’s a sweet treat that is a “must have” at all Las Vegas celebrations.

“We wanted to come up with something different and unique, and Nothing Bundt Cakes was perfect.”

This is the second location in central Indiana. The first opened in Fishers.

For Little and Selman, it was a transition from checkered flags and victory laps to striped bags and gift wrap.

The store’s operations are in the hands of Selman who spent a month with top bakers in Texas preparing for the task. He learned not only how to run the store, but also how to make and frost the cakes.

“I find myself saying ‘super cute’ a little too much, but it is fun,” said Selman.

His backstory is similar to Little. He says racing is in his blood.

“I was pretty much born into it,” he said. “I worked in Indy car for a while and then made the transition over to NASCAR.”

That is where he met his wife.

“We hit it off, and here we are now, and he is running the business, and we just work really well together,” said Little.

Now whether it’s racing, raising two kids, or running a business, they say success is baked in.

“I’ve followed my heart, and that’s what I tell people,” said Little. “Find something that you’re passionate about and follow it, and then it’s not work.”

In addition to cakes the store also sells clothes, cards, decorations and more. The couple says people often ask how they are able to be so hands on. They say it all comes down to teamwork.

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