Kellogg’s is offering up a cash incentive to switch out the casserole for a bowl of cereal.

The company will pay five people $5,000, plus a year’s supply of cereals like Frosted Flakes, Froot Loops and Frosted Mini Wheats, as part of a new sweepstakes.

“Kellogg’s cereals shine as stars of the breakfast table, but morning isn’t the only time cereal can bring the fun,” said Sadie Garcia, director of Brand Marketing at Kellogg All Family Cereal.

Give chicken the night off: Kellogg gives families a chance to win $5,000 when they add cereal to their dinnertime rotation. (PRNewsfoto/Kellogg Company)

Cereal connoisseurs are invited to share on Instagram how they enjoy Kellogg’s cereal for dinner under #KelloggsCerealforDinnerEntry.

People can submit a post once a day leading all the way up to National Breakfast Day on September 26.

Each week for five weeks, one winner will be randomly selected.

No purchase is necessary.

For more information, follow Kellogg on Instagram @KelloggsUS and visit www.kelloggs.com/en_US/Giveaway.html for official rules.