Study finds over half of women nationwide will shop on Cyber Monday

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INDIANAPOLIS, Ind. (Nov. 19, 2013)– Cyber Monday is coming up, and a new survey claims 57% of women nationwide say they plan to shop online.

According to a new Lippe Taylor/ SheSpeaks survey, Cyber Monday is going to be a busy day as over half of all women across the United States say they plan to start their holiday gift buying on Cyber Monday so they can avoid Black Friday crowds. In addition, 61% say they are planning to use certain apps to help them shop to find the best deals.

The most popular apps women will use this holiday season are: coupon apps (41%), retailer apps (38%) and online-only retailer apps (37%).  About one-half (49%) will use Facebook for holiday shopping, 43% will use Amazon Wish Lists, and 36% will use Pinterest.  Of those who will use Pinterest to research gifts ideas that they are considering buying for others, fewer women (29%) will use the app compared to last year (36%).

Lippe Taylor is a marketing communications agency. SheSpeaks is a women’s influencer platform. Tiogether, they surveyed of over 3,000 women provides insight into how they are feeling about everything from family finances and holiday spending, to regifting and the worst holiday gift they have ever received from their family.

 

Research Methodology: The fourth “SheSpeaks/Lippe Taylor” survey was fielded online among the 3,361 of SheSpeaks panel members from November 8-12, 2013. The sample is comprised of U.S. women aged 18 years and older.  Women in the SheSpeaks panel are socially active, both online and offline. 

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