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Detail of billboard from American Atheists

SPRINGDALE, Ark. (Dec. 1, 2014) – It’s a sign that’s turning heads in a handful of U.S. cities.

The group American Atheists put up billboards in five cities featuring a girl writing that all she wants from Santa for Christmas is to skip church because she’s “too old for fairy tales,” according to KFSM.

The group targeted Bible Belt cities including Memphis, Nashville, St. Louis and Springdale, Ark. A fifth billboard in Milwaukee is co-sponsored with another group.

The group previously put signs in urban locales like Times Square but chose residential areas near schools and churches for its latest campaign.

In a Facebook post, the group said the billboards are “aimed at the in-the-closet atheists who are pressured to observe religious traditions during the holidays.”

The group got some push back in Jackson, Miss., where local residents were upset about the sign’s content. The sign was rejected.

The campaign is scheduled to run from Dec. 1 through Dec. 24.

Source: KFSM