INDIANAPOLIS (May 16, 2014) — If you’re new in town or just looking for another place to rent, there’s an app that can help you find a new home. Meet RadPad.
Think Instagram meets Craigslist. The photo-based rental app essentially helps you search for rentals while driving through a neighborhood you love. Enter a zip code, price range and other features while scrolling through photos.
RadPad Founder and CEO, Jonathan Eppers, came up with the idea when he moved to California a few years ago. The Elkhart native graduated from Purdue University.
“It was so difficult to find a place. There were scams, listings that didn’t have photos, or they only had one photo,” said Eppers. “I really got angry and thought, ‘I’m going to do something about this.'”
Nearly two years later, the app is now available in LA, Chicago, Washington D.C. and Indianapolis.
“A lot of people go on Craigslist [to look for a place to rent], or they sort of have to know somebody, and that takes a lot of work,” said Eppers. “We’re trying to take the work out of it and make it easy.”
It’s a social media strategy those in the industry say is a sign of the times.
Firebelly Marketing, based in Broad Ripple, works with apartment builders find its future residents. Employees use high-tech programs to track apartment hunters and what they say online.
“When they interact with you, you’re recommending a place for them to find useful helpful content,” said Duncan Alney, Firebelly President. “So it’s not like how great our brand is, it’s more about you.”
RadPad is currently available to IPhone users, but an Android app will be coming out soon. For more information, click here.
