Editor‘s Note: A previous version of this article errantly stated that the whole store was pay what you can. This has been corrected to reflect that only the cafe portion of the store is based on that model.
INDIANAPOLIS — A new grocery store on the near east side is offering a way to let patrons to pay in their cafe what they can or pay it forward.
The Healthy Harvest Market was created by Brandywine Creek Farms. It’s a mobile food distribution system that they are now turning into a full-service grocery and café.
Although the market is expanding into a full retail grocery store, it’s still staying true to its roots.
In the cafe section of the Healthy Harvest Market, customers can either pay full price for their products, pay half, or volunteer there for an hour. The goal is to provide healthy food to the food insecure at a price the neighborhood can afford.
“We have food deserts all over the city, they are everywhere,” Jonathan Lawler, founder of Brandywine Creek Farms said. “We feel like we can bring a piece of Indiana agriculture to the capital city.”
While the grocery section of the store is still full-priced, Lawler says the prices are reasonable.
The store is located at 2828 E. 10th Street in Indianapolis. This is the site of the former “Pogue’s Run Grocer” which closed in 2018.
A soft opening of the grocery will take place on Saturday. They hope to be open the cafe with the pay what you can model by the first of the year.