Plans for NY’s “Super Bowl Boulevard” inspired by success in Indy

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INDIANAPOLIS, Ind.– Another host city is taking a page from Indianapolis’ Super Bowl playbook, with plans reportedly in the works for a “Super Bowl Boulevard” in the heart of midtown Manhattan leading up to next year’s game.

According to a report in the New York Daily News, the plans call for an outdoor football field, a concert stage, and a 180-foot toboggan run that will be open in the days leading up to Super Bowl XLVIII.

It’s a concept that started here in Indianapolis for Super Bowl XLVI, and one that has now become the standard for Super Bowl host cities. New Orleans also used the concept at last season’s game, and sports marketing experts say it’s a blueprint that should make Indianapolis very proud.

“Imitation is the greatest form of flattery, and obviously we did something right,” said Butler University marketing professor Dan McQuiston. “It says what we did here was really successful there’s two parts to this the football game part and the experience part and we were able to create an experience like no other venue has.”

“That shows that we’re a bit of a trendsetter here, and I like that,” said local football fan Jim Lucia.

“We really put on a great show,” said Charity Zink. “So I think other cities have a lot to live up to.”

Football fans and local business owners are still hoping for an encore, as Indianapolis officials continue to work on a bid for the 2018 Super Bowl.

“Having the Super Bowl back would be so profitable for everybody,” said Stephen Kelly, assistant general manager at Kilroy’s Bar N’ Grill in downtown Indianapolis.

“The economic impact is immense,” said Stan Jacobs, sales manager at the Omni Severin Hotel. “Bringing something like the Super Bowl in here placed our city in a different caliber.”

“I think it boosted everyone’s impression of the city,” said football fan Keith Marshall.

“I really hope they get it back here,” said Zink. “We had a really good time last time and I though the city did a really great job putting it together.”

Officials with the Indiana Sports Corp. tell Fox59 they are still in the process of making the final decision on whether or not to bid for the 2018 game, a decision they’re likely to go forward with by the end of the month. Officials said conversations have been ongoing, and that the board should have a decision very soon.

The bid process would then begin in August, with NFL owners narrowing the list of cities in October. League owners will then vote on the 2018 host city at the NFL owners’ meeting next May.

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