INDIANAPOLIS, Ind--When events like this weekend’s Big 10 Championship come to town, it's usually a safe bet to assume it will mean big crowds and big money for downtown bars, restaurants and hotels.
That’s not expected to change this year either. What is changing is that this year, ticket brokers are saying they’re not feeling the usual “love.”
On websites like StubHub and Circle City Tickets, prices for the big game have plummeted to as low as $12. Last year, fans could barely get through the door at Lucas Oil Stadium for less than $100.
Experts say this year’s lackluster prices may be due to a few factors, namely Wisconsin and Penn State having fewer local ties and smaller traveling fan bases.
But while ticket prices have certainly taken a hit, the weekend is still expected to give a big boost to downtown business.
“Even if it’s not going to be a packed house at Lucas Oil Stadium on Saturday night, there will still be thousands of people who come to town and spend their money and time in downtown Indianapolis,” said 1070 the Fan Program Director Greg Rakestraw.