SPPEDWAY, Ind. (July 26, 2015) – As the winner of Crown Royal’s Annual “Your Hero’s Name Here” program, U.S. Marine Corps Sergeant Jeff Kyle won the naming rights to the Brickyard 400. The Brickyard is officially named "The Crown Presents the Jeff Kyle 400."
Kyle was deployed multiple times to Iraq and Africa while serving in the military for eight year and received the Navy Achievement Medal. He’s also the brother of Chris Kyle, the U.S. Navy SEAL portrayed in the Oscar-nominated movie "American sniper.” Jeff Kyle plays a big role through “American Valor,” the foundation which runs the memorial benefit to honor his brother, Chris.
Kyle has dedicated his life to helping his fellow servicemen and women through his efforts to bring awareness to veterans’ needs. He’s a board member of the “Guardian for Heroes Foundation,” and he’s also one of the founders of Texas Elite Tactical Academy.