Photo courtesy of USA Today
SAN FRANCISCO, CA (July 2, 2014) – The Burger Kings in San Francisco are now selling “The Proud Whopper” for the city’s gay pride celebration and parade on Thursday.
The sandwich comes in a rainbow-colored wrapper.
Burger King says they want people to know that as a brand they believe in self-expression.
A Burger King senior VP explains, “It showcases who we are as a brand. It shows how we, as a brand, believe in self-expression.
The company is expected to release a video on their YouTube channel today about the “proud whopper.”