Burger King is rolling out a hybrid snack that has the internet buzzing – deep fried sticks of macaroni and cheese breaded with a crispy, Cheetos-flavored exterior.
The restaurant chain is already testing the new Mac ‘n Cheetos, the product of a partnership Frito-Lay, in some locations, according to Bloomberg. The rollout will extend to restaurants nationwide, but the offering will be for a limited time – eight weeks or until supplies run out.
The snack has 310 calories and will cost $2.49 for a five pack.
“We’re partnering up with one of Americans’ favorite brands,” Burger King North America President Alex Macedo said. “We’re working on a few more menu items … there’s room for us to do more together in the future.”
The Mac ‘n Cheetos is being seen as Burger King’s answer to Taco Bell’s Doritos Locos Tacos, a menu offering that helped boost the chain when many of its restaurants were struggling.
Here’s a sampling of the (mostly positive) reactions on Twitter Wednesday:
— Its Not The Onion (@ItsNotTheOnion) June 22, 2016
— Kiss 98.5 (@KISS985BUFFALO) June 22, 2016
— Jonathan Chait (@jonathanchait) June 22, 2016
mostly just embarrassed it took us until 2016 to call something "mac n cheetos"
IT WAS RIGHT THERE
— Lana Berry (@Lana) June 22, 2016
I think my arteries just curdled https://t.co/2hQq1wvxGU
— Catherine Rampell (@crampell) June 22, 2016
I just sent three adults a calendar invite to go to a Burger King to eat Mac N' Cheetos. https://t.co/SomtDow8nR
— Nick “Meowscles Fan Account” Chester (@nickchester) June 22, 2016
Mac n Cheetos verdict: not bad, luckily not very Cheetos-y. More like breaded and fried mac and cheese. 👍 pic.twitter.com/6Pf1vjOtxR
— Jonathan Khoo (@jonk) June 22, 2016